View Project<\/a>\u062d\u064a\u0648\u0627 \u0627\u0644\u0639\u0646\u0627\u0628\u064a - \u0643\u0648\u0628\u0627 \u0623\u0645\u0631\u064a\u0643\u0627 2019 - Copa America 2019<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>Baladna Flavored Milk<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>We -Save Alternative Energy - Designs<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>2 Things You Must Know About Room<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Oud - Packing<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Misan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\n
Likewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Oberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\n
Surprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\n
That\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\n
Oberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\n
On Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n
\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\n
Oberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
View Project<\/a>Baladna Flavored Milk<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>We -Save Alternative Energy - Designs<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>2 Things You Must Know About Room<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Oud - Packing<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Misan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\n
Likewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Oberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\n
Surprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\n
That\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\n
Oberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\n
On Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n
\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\n
Oberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
View Project<\/a>We -Save Alternative Energy - Designs<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>2 Things You Must Know About Room<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Oud - Packing<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Misan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\n
Likewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Oberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\n
Surprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\n
That\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\n
Oberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\n
On Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n
\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\n
Oberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![<\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>2 Things You Must Know About Room<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Oud - Packing<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Misan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\nLikewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n[\/vc_column_text][vc_column_text]<\/p>\nOberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\nSurprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\nThat\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\nOberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\nOn Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\nOberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/newwebsitedemo.palm-360.com\/wp-content\/uploads\/2018\/05\/unnamed-6.jpg\"){kind=link}
View Project<\/a>2 Things You Must Know About Room<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Oud - Packing<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Misan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\n
Likewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Oberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\n
Surprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\n
That\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\n
Oberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\n
On Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n
\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\n
Oberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![<\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Oud - Packing<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Misan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\nLikewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n[\/vc_column_text][vc_column_text]<\/p>\nOberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\nSurprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\nThat\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\nOberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\nOn Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\nOberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/newwebsitedemo.palm-360.com\/wp-content\/uploads\/2018\/10\/img29.jpg\"){kind=link}
View Project<\/a>Oud - Packing<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Misan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\n
Likewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Oberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\n
Surprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\n
That\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\n
Oberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\n
On Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n
\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\n
Oberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![<\/span><\/a><\/div><\/article><\/div><\/div>View Project<\/a>Misan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\nLikewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n[\/vc_column_text][vc_column_text]<\/p>\nOberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\nSurprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\nThat\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\nOberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\nOn Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\nOberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/newwebsitedemo.palm-360.com\/wp-content\/uploads\/2018\/05\/unnamed-4.jpg\"){kind=link}
View Project<\/a>Misan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\n
Likewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Oberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\n
Surprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\n
That\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\n
Oberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\n
On Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n
\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\n
Oberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![<\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\nLikewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n[\/vc_column_text][vc_column_text]<\/p>\nOberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\nSurprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\nThat\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\nOberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\nOn Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\nOberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/newwebsitedemo.palm-360.com\/wp-content\/uploads\/2020\/08\/unnamed-1.jpg\"){kind=link}
View Project<\/a>QIIB<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\n
Likewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Oberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\n
Surprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\n
That\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\n
Oberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\n
On Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n
\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\n
Oberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
View Project<\/a>\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 \u0628\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0642\u0631\u0642\u064a\u0639\u0627\u0646 2011 - Macdonals gergeaan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div><\/div>View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\n
Likewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Oberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\n
Surprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\n
That\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\n
Oberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\n
On Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n
\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\n
Oberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
View Project<\/a>\u0627\u0639\u0644\u0627\u0646 \u0633\u0627\u0628\u0644\u064a\u0647 \u0631\u0645\u0636\u0627\u0646 2013 sable tvc ramadan<\/span><\/span><\/h6><\/span><\/a><\/div><\/article><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]<\/p>\nMerging Worlds<\/strong><\/p>\nFor many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\n
Likewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Oberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\n
Surprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\n
That\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\n
Oberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\n
On Working in an Office<\/strong><\/p>\nOberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\nAs a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n
\u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\n
Oberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
For many years, those three worlds were kept distinct, but now each has bled into the other. Think of videoconferencing from home to the office: Your coworkers may have never seen the inside of your dwelling before, but now it\u2019s all out there\u2014the messiness, your kids, your pets\u2014what used to be your private space is now accessible to everyone at the office.<\/p>\n
Likewise, at this current moment, Train believes brands are facing a test: To act like real people during a challenging situation. \u201cBrands can no longer just be Tony the Tiger, that are great all the time. They have to acknowledge the world we’re in,\u201d he said. \u201cThey need somebody who knows how to do that.\u201d<\/p>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Oberlander places a high value on research. During the pandemic, the agency has studied shopper behavior and found that consumers are suddenly open to new brands. \u201cWe’ve seen exploration in the grocery store like never before,\u201d Oberlander said.<\/p>\n
Surprisingly, men are shopping much more than before and about a third of consumers have stopped buying from a brand because they didn\u2019t say anything about the murder of George Floyd in May.<\/p>\n
That\u2019s a switch from the old days. For years, the conventional wisdom was that brands shouldn\u2019t weigh in on national news because it was too divisive. \u201cIn the old world, you’d lose a customer for saying the wrong thing or coming out on the wrong side of an issue,\u201d said Oberlander. \u201cNow, a third of the market is going to stop buying your product just for saying nothing.\u201d<\/p>\n
Oberlander and Train believe that this is because the current environment is forcing brands to gain a conscience.<\/p>\n
On Working in an Office<\/strong><\/p>\n Oberlander opened his eponymous shop\u00a0in 2014<\/a>. He had previously been a managing partner and executive creative director at Kirshenbaum Bond and Partners and\u00a0held similar titles at JWT, Ogilvy & Mather and McCann-Erickson<\/a>.<\/p>\n As a veteran, Oberlander sees ad agencies mirroring production company models where employees come to the office two or three days a week. He\u2019s looking forward to getting back to the office, but doesn\u2019t foresee a reversion to the old days.<\/p>\n \u201cBut I think it’s going to be much more of a production department model,\u201d he said. \u201cNot going to office, open your laptop with your coffee and start answering emails.<\/p>\n Oberlander said above all, what he most misses is working in an office. \u201cI miss being around other people and just having that kind of camaraderie,\u201d he said. \u201cIt\u2019s tough on Zoom. It’s tough to stare into that camera all day long.\u201d<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row][vc_column][vc_column_text css_animation=”fadeInUp”] Oberland\u00a0is a small New York-based ad agency. While the pandemic has hurt the advertising world in general (Forrester\u00a0predicts\u00a0that ad spending will drop 25 percent this year and won\u2019t recover until 2023), cofounders Bill Oberlander and Drew Train say Oberland is doing pretty well. Some of that is due to economics.\u00a0\u201cWhen the world turns […]<\/p>\n","protected":false},"author":1,"featured_media":1649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_custom_animation_option_css":"{}","editor_plus_custom_css":"{}","editor_plus_custom_css_file_version":"initial","editor_plus_custom_styling_options_file_version":"initial","editor_plus_custom_styling_options_css":"{}","editor_plus_copied_stylings":"{}","ep-block-screenshot":"","ep-block-template":"{}","ep-block-status":"active","ep-block-slug":"","ep-block-source":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":3,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/posts\/207\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newwebsitedemo.palm-360.com\/index.php\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}